The Somewhat-NSFW History Of The Starbucks Logo

When viewing the current Starbucks logo, many people might not be aware of what they are actually looking at. For Starbucks, which was founded in Seattle, the siren logo represents the city’s maritime culture and strong seaport roots. Today, her image is a bit toned-down from the way it was originally.

Image via YouTube Screenshot

The famous siren that we see now is a cropped version of the previous logo, which showed the siren with fins in hand, spread eagle and leaving little to the imagination.

Image via YouTube Screenshot

The first siren logo, created in 1971, was even more risqué, showing a bare-breasted siren in the same pose.

Image via YouTube screenshot

When viewed upside down, some say that the original logo looks like Baphomet eating the siren. Something to ponder next time you have your morning cup o’ joe.

Image via illuminatisymbols.info

 

Featured image via Brand Autopsy