The country has been full of protests since the death of George Floyd. There has been an explosion of support for Black Lives Matter (BLM) in all 50 states. So many companies and organizations have pledged their support against systemic racism in many ways. While a vocal minority are pressing against the movement with ferocity, most are on board and ready to take action. Many beauty brands have pledged their support for the movement in different ways. Some brands are pledging money while others are pledging proceeds from their products to help the movement.
Here are five brands you can buy from today to fight the power.
1. Glossier
The beauty brand Glossier is donating upwards of $1 million to the NAACP and other BLM causes. They sell many high-quality makeup and skincare products on their website or at Amazon. Their award-winning skincare and makeup and fragrances are a cult favorite.
2. Anastasia Beverly Hills
Anastasia Beverly Hills is planning on giving up tp $1 million to various black organizations in support of Black Lives Matter. Their eyeshadow palettes are cult favorites. You can get their products at Ulta or on their website. Many of their products are also available on Amazon.
3. Colourpop
So far, Colourpop is donating to the Minnesota Freedom Fund and the ACLU. They plan on donating more in the future. You can get their products at Ulta or on their website. Their products are affordable and amazing. C’mon a Disney palette and supporting BLM, what could be better than that? You can also find them at Amazon.
4. Sunday Riley
Sunday Riley is a cult favorite skincare brand. They have pledged money to the BLM movement as well. You can get their products here at Ulta, Sephora, or Amazon.
5. E.L.F.
The affordable makeup brand Eyes Lips Face (E.L.F) is donating $25,000 to the organization Color of Change in support of Black Lives Matter. You can find their products at most drugstores, on Amazon, as well as their website.
If you are interested in learning more here are some black-owned indie beauty brands to support as well. Subscribe to her channel to learn more.
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