WATCH The Most Beautiful Ad You’ll Ever See

The “kiss cam” is as much a part of American sports as beer and nachos, but the attendees at the 2017 NFL Pro Bowl got a little more than munchies, booze, and football for the price of admission.

The Love Has No Labels campaign made this amazing video of people at the game, turning the kiss cam into a symbol for all kinds of love.

As they stated on their YouTube post:

“This year, Love Has No Labels puts a twist on the kiss cam by turning it into a symbol for unbiased love.”

Get your tissues, folks – you’re going to need them.

Featured image via screenshot from YouTube video