The fashion retailer, ModCloth certainly made it into the headlines when they signed an anti-Photoshop pledge in its campaigns.
In its latest one, it featured women of all sizes and shapes to show off retro one pieces, sexy monokinis and high waisted bikinis that were designed by the company and entitled “High Dive by ModCloth”
“At the end of the day, it’s not about unreal women and real women — we’re all real women, we all have bodies. And when we put swimsuits on, we all have swimsuit bodies” said Susan Gregg Koger, co-founder of ModCloth.
Koger was also careful not to exclude thinner women from the conversations and all her other campaigns. She said
“Women who have figures that are more like traditional models are real women as well, right. So we wanted to do even more, and show the diversity in the ModCloth community. That’s part of what makes life so beautiful and interesting.”
“You gotta love your body, no matter what size you are! You are amazing!”
Way to go ModCloth for making women feel good about themselves.
All images including the featured image via Today.